Emphasis "Crown The Beautiful You" Campaign

Content creation | Influencer Marketing | Styling | Video Content Production

I led a branded campaign for local jewellery house Emphasis, promoting their new collection in collaboration with celebrity Yu Chiu, triathlete Leanne Szeto, and art director Irving Cheung. This campaign emphasized how women at different stages and in various situations can redefine themselves through the power of jewellery, celebrating personal transformation and individuality. By showcasing the unique stories of our collaborators, we created a compelling narrative that resonates with diverse audiences.