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China Social Reference
I am proficient in leveraging China's social platforms, particularly WeChat and Xiaohongshu (Little Red Book). I create engaging content...
cassanportfolio


HKGTA Town Club x UG Gallery "The Flavour of Art"
"The Flavour of Art" was a collaborative event with UG Gallery designed to celebrate the Intersection of culinary arts and visual...
cassanportfolio


HKGTA x Hästens
HKGTA has partnered with the luxury bedding brand Hästens to create a unique experience that blends luxury travel with premium comfort....
cassanportfolio


HKGTA Dioriviera Summer Event
As the marketing lead for the Dioriviera Summer Event, I take the lead in implementing promotion and activation strategies, my primary...
cassanportfolio


HKGTA Goodbye Summer Party
Overview The Goodbye Summer Party was a multifaceted marketing initiative designed to celebrate the end of the summer season while...
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The Murray, Hong Kong
Content Creation | Copywriting | Content Writing Social Media Campaign The Murray, Hong Kong - Then and Now From concept to execution,...
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Microsoft #MeAndMySurface Campaign
Website Editorial | Art Direction | Fashion Styling During my tenure at a creative agency, I led a collaborative ad campaign featuring...
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Furla 90th Anniversary Campaign
Content creation | Influencer Marketing | Styling I led a branded campaign for Italian handbag brand FURLA, collaborating with actress...
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Emphasis "Crown The Beautiful You" Campaign
Content creation | Influencer Marketing | Styling | Video Content Production I led a branded campaign for local jewellery house Emphasis,...
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