HKGTA Town Club x UG Gallery "The Flavour of Art"

"The Flavour of Art" was a collaborative event with UG Gallery designed to celebrate the Intersection of culinary arts and visual creativity. As the Marketing Manager, I led a comprehensive 360 marketing campaign that included content creation, promotion, event management.

Objectives

- Increase awareness of UG Gallery and its offerings.

- Drive foot traffic to the gallery during the event.

- Engage the local community and art enthusiasts.

Strategy

The campaign utilized an integrated approach to ensure a cohesive message across all platforms and touchpoints.

1. Content Creation

- Brand Messaging: Developed a unique narrative that tied together art and culinary experiences, highlighting the theme "Taste Meets Art."

- Visual Content: Collaborated with photographers and graphic designers to create visually appealing marketing materials, including:

- Event posters

- eDM

- Video Content: produced a promotional video featuring interviews with participating artist, showcasing his work and inviting the community to join the event

2. Menu Design

- Curated Menu: Collaborated with chefs to design a menu that reflected the artistic

- Dessert Masterclass: A highlight of the event, featuring:

- Live demonstrations by a renowned pastry chef.

- Hands-on participation for attendees to create their own artistic desserts.

3. Promotion

- Social Media Campaign: Scheduled posts leading up to the event, featuring behind-the-scenes looks, artist spotlights, and sneak peeks of dishes

- Influencer Partnerships: Partnered with local influencers in the art sectors to promote the event

- Email Marketing: Designed an email campaign targeting previous gallery visitors and local art enthusiasts, highlighting event details, the dessert masterclass, and RSVP options.

Conclusion

The Flavour of Art campaign successfully blended art and culinary experiences, demonstrating the power of integrated marketing strategies. The addition of the dessert masterclass provided a unique element that engaged attendees and enhanced the overall experience, solidifying UG Gallery's reputation as a hub for creative expression. As a result, we laid the groundwork for future events that continue to engage and inspire our audience.